After writing a compelling title, engage your audience further with additional details on your mission. Explain to your audience how their support and donated funds will help accomplish the fundraising campaign goal.

An effective subtitle should state your fundraising objective. It should be a short, quick-phrase of your goal and how you will use the funding to achieve that goal.

Also, try to include a geographical reference for the audience.

Effective subtitle examples include:

'Your donations will help us fund tournaments, travel, and team expenses.’

'A project that will benefit the lives of people of all ages in South Portland, Maine, and surrounding areas for years to come!'

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